bjarvis: (butt)
[personal profile] bjarvis
I decided recently that I was drinking entirely too much Coke Classic.

There is a vending machine at my office and it was fairly common for me to start my day with a 20 oz bottle; on particularly difficult days, I might have another in the late afternoon. I didn't think too much about how much I was consuming or spending on soft drinks in general.

In the past couple of months, Coca-Cola has had yet another promotion in progress. One in 12 bottle caps offers a free 20 oz Coke as a prize, among other things. Occasionally, I would get such a lucky bottle cap. There isn't a convenience store near my office so I would lob these caps into an otherwise empty drawer for safe-keeping. About three weeks ago, however, I noticed that I now had 23 such winning bottle caps. If the distribution is indeed 1 in 12, I had to have consumed 276 bottles of Coke since the start of the promotion in July.

This can't be a good thing.

I now keep a case of 10 oz bottles of apple juice in my filing cabinet and have been polishing off about two per day. Yes, there's still a lot of sugar in those bottles, but it's about 1/3 of my former soft drink sugar intake. I've lost 8lbs and a little width around the middle. Even my anticipated caffeine withdrawal bitchiness didn't manifest.

And as of last Friday, Coca-Cola Enterprises had lost 6.3% of its share value.

Date: 2005-08-29 10:23 pm (UTC)
From: [identity profile] dr-scott.livejournal.com
CCE is a bottler, while KO is The Coca Cola Company, which has a market cap 10x as much. In which case you single-handedly cost shareholders $6 billion! Wow, you're impressive.

I commend the habit change, in any case. I've reserved the domain name HABITENGINEERING.COM for a business plan I have. Cutting empty sugar calories further by moving to flavored mineral water or the like would do you even more good -- your teeth and your body fat percentage thank you. :-)

Date: 2005-08-30 01:52 am (UTC)
From: [identity profile] bjarvis.livejournal.com
In which case you single-handedly cost shareholders $6 billion! Wow, you're impressive.

Cool! To think my parents feared their kids wouldn't amount to anything... ha!

I shall next demonstrate my newly discovered economic influence by crushing the hopes & dreams of Comcast shareholders. :-)

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