Welcome to being over the hill! Ads are aimed at young people, who haven't become set in their ways, and are still easily swayed by marketing. If you're over 40, you're older than most of the market.
I don't know who the latest teen idols are (although I've heard of Justin Bieber), and that's OK because I'm not a teen.
On the other hand, if you're shopping for a luxury car, of the midlife-crisis kind that young people usually can't afford, you should expect that any celebrity endorsers would be more recognizable.
I'm just hitting the age where TV stars of my childhood are dying off. Anyone who was 40 in the mid-1970's, when I was 10, would be 75 years old now. I was just reading a tabloid at a recent dance, and poor Susan Lucci is worried about her career if they cancel All My Children after 41 years -- At age 64, she could probably retire and enjoy her golden years, I think!
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Date: 2011-04-12 07:58 pm (UTC)I don't know who the latest teen idols are (although I've heard of Justin Bieber), and that's OK because I'm not a teen.
On the other hand, if you're shopping for a luxury car, of the midlife-crisis kind that young people usually can't afford, you should expect that any celebrity endorsers would be more recognizable.
I'm just hitting the age where TV stars of my childhood are dying off. Anyone who was 40 in the mid-1970's, when I was 10, would be 75 years old now. I was just reading a tabloid at a recent dance, and poor Susan Lucci is worried about her career if they cancel All My Children after 41 years -- At age 64, she could probably retire and enjoy her golden years, I think!