. besides what Brian has said about "not everyone does email" and the like, there are other reasons.
Paper stays put. electronic mass mailings are liable to disruption, sending into a spam bucket, and are oh-so-easily disposed of even when delivered by a [delete] button. It takes more effort to dispose of a paper flyer.
Not only that, a paper flyer stays and is easily scanned / seen with the eye; as opposed to even a non-deleted email -- once someone has more than say 30 emails in their inbox, it scrolls off the screen, and out of sight/ out of mind.
I'm no Luddite, with email and all; but if i'm reading more than two or three screens of the same item, I prefer reading from paper, from something that I can hold, and flip from place to place without the linear reading style imposed by screen-to-screen e-text. I know I'm far from alone in that.
I also publish a newsletter for another group I belong to, and I'm resisting going on-line. For exactly the paper-stays-put reason. Our mailing list is one of our biggest assets (and, not to put too fine a point on it, it's easier to ask for and receive donations by paper mail). That's not an argument about advertising of course, but I would still be very reluctant to abandon paper. (and that attitude will continue until cork bulletin boards and posters on lampposts disappear.)
![[personal profile]](https://www.dreamwidth.org/img/silk/identity/user.png){kind=small}
paper stays put
Date: 2010-12-08 07:06 pm (UTC)besides what Brian has said about "not everyone does email" and the like, there are other reasons.
Paper stays put. electronic mass mailings are liable to disruption, sending into a spam bucket, and are oh-so-easily disposed of even when delivered by a [delete] button. It takes more effort to dispose of a paper flyer.
Not only that, a paper flyer stays and is easily scanned / seen with the eye; as opposed to even a non-deleted email -- once someone has more than say 30 emails in their inbox, it scrolls off the screen, and out of sight/ out of mind.
I'm no Luddite, with email and all; but if i'm reading more than two or three screens of the same item, I prefer reading from paper, from something that I can hold, and flip from place to place without the linear reading style imposed by screen-to-screen e-text. I know I'm far from alone in that.
I also publish a newsletter for another group I belong to, and I'm resisting going on-line. For exactly the paper-stays-put reason. Our mailing list is one of our biggest assets (and, not to put too fine a point on it, it's easier to ask for and receive donations by paper mail). That's not an argument about advertising of course, but I would still be very reluctant to abandon paper. (and that attitude will continue until cork bulletin boards and posters on lampposts disappear.)