Amazingly enough, not everyone has email. I have one dancer who telephones me regularly to find out what's happening because our club newsletter is email-only.
Not every club publishes a contact email address or maintains an email list of their internal circulation: for some, it's as out of date as their snail-mail address. :-(
It would be great if there was a single square dance related email list but the closest we have to that is the LGCWSD list, and only a fraction of square dancers subscribe.
We do keep the weekend events listed in the IAGSDC events directory, but not everyone looks there. We keep our web site current, but not everyone looks there either.
Veteran square dancers know the annual fly-in circuit, they know where to look and they know it's a fun thing to do. The new dancers, not so much.
The major advantage of the flyers is that it is something which (a) targets active square dancers, (b) catches a square dancer's eye at a square dance event, (c) is accessible to newbies who don't yet know about festivals, conventions or square dance email lists and (d) they can pick up & take home as a reminder of something to look into at their leisure.
We're definitely keep up with electronic marketing (email, twitter, facebook, etc.), but I don't want to lose those who aren't as connected as the rest of us.
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Date: 2010-12-08 06:42 pm (UTC)Not every club publishes a contact email address or maintains an email list of their internal circulation: for some, it's as out of date as their snail-mail address. :-(
It would be great if there was a single square dance related email list but the closest we have to that is the LGCWSD list, and only a fraction of square dancers subscribe.
We do keep the weekend events listed in the IAGSDC events directory, but not everyone looks there. We keep our web site current, but not everyone looks there either.
Veteran square dancers know the annual fly-in circuit, they know where to look and they know it's a fun thing to do. The new dancers, not so much.
The major advantage of the flyers is that it is something which (a) targets active square dancers, (b) catches a square dancer's eye at a square dance event, (c) is accessible to newbies who don't yet know about festivals, conventions or square dance email lists and (d) they can pick up & take home as a reminder of something to look into at their leisure.
We're definitely keep up with electronic marketing (email, twitter, facebook, etc.), but I don't want to lose those who aren't as connected as the rest of us.